We all know the stats by now.

Yet, most B2B organizations still allocate less than 15% of their marketing budget to ABM initiatives. Why the disconnect?

If you want to smash into your dream accounts, it's time to forget spraying and praying and get strategic with an account-based approach.

This involves 3 key ingredients:

Capturing Intent Data

First, capture intent data from your target account list. Solutions like 6sense, Keyplay, and Ocean.io equip you to identify in-market accounts and build lookalike models to expand your universe.

- Website: {{name: "Dealfront", slug: "dealfront"}}, Warmly, {{name: "Userled", slug: "userled"}}, Snitcher, RB2B.

- Social: {{name: "CommonRoom", slug: "common-room"}}, Fibbler 🦁.

- Market: 6sense, G2, Keyplay, UserGems 💎, {{name: "Ocean.io", slug: "ocean-io"}}.

Engaging Accounts 1:1

Next, engage each target account in a 1:1 personalized manner across every channel. Use solutions like Userled and Reachdesk to tailor your messaging and experiences to resonate at each buying stage.

- Outbound: {{name: "Userled", slug: "userled"}}, Sendler.ai, Sendspark.

- Web: {{name: "Userled", slug: "userled"}}, Mutiny

- Gifting: Reachdesk, Sendoso, & Open.

- Ads: Influ2, N.Rich, {{name: "Userled", slug: "userled"}}.

Enabling Sales & Marketing

Finally, measure performance and attribute success back to specific activities and campaigns. Learn what works and double down on those approaches. Platforms like Hockeystack and Dreamdata provide attribution insights to optimize your ABM strategy.

- Sales Coaching: Gong, Attention, Lavender 💜.

- Attribution: HockeyStack, Dreamdata, Metadata.

With the right account-based technology, GTM alignment, and killer execution, you'll be stealing market share from competitors before they even know what hit them.

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