Adjust - Marketing and Advertising Tool

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Adjust

The mobile marketing analytics platform for app growth.

Founded by: Christian Henschel

You can use Adjust to drive your app’s growth through insightful analytics and effective marketing automation. Solution: Adjust solves the challenge of tracking mobile app performance with advanced attribution and analytics, ensuring you understand user interactions and optimize your campaigns effectively. Key Feature: Adjust boasts standout features like fraud prevention and audience builder, which help in safeguarding ad spend and targeting the right users, respectively. Outcome: This leads to more effective marketing strategies, higher user retention, and an overall increase in app revenue.

Integrations

Google Ads, Unity, Snapchat, TikTok, Twitter Ads, Apple Search Ads

Use Cases

Attributing user installs to specific marketing campaigns
Analyzing cross-platform user journeys for optimization
Detecting and preventing mobile ad fraud in real-time
Implementing deep linking to improve user onboarding
Automating campaign performance reporting and analysis
Measuring ROI and ROAS across multiple advertising channels

Standout Features

Omni-channel attribution across mobile, web, and connected TV
Real-time analytics and reporting for campaign performance
AI-powered insights for data-driven decision making
Comprehensive fraud prevention suite to protect ad spend
Deep linking solutions to enhance user engagement
Automated campaign management and optimization tools

Tasks it helps with

Mobile app analytics
User attribution
Marketing automation
Fraud prevention
User segmentation
Performance optimization

Who is it for?

Mobile Marketers, Growth Managers, Data Analysts, App Developers, Performance Marketers

Overall Web Sentiment

Positive

Time to value

> 1 Hour
mobile marketing, app analytics, user attribution, marketing automation, fraud prevention, user segmentation, performance optimization
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