Mandrill

Founded by Ben Chestnut in 2012

Send transactional emails like receipts and password resets via API

Cost

Paid

Rating

★ Mixed Reviews

Time to value

Quick Setup (< 1 hour)

You can use Mandrill to send transactional emails triggered by user actions — such as order confirmations, password resets, and account notifications. It provides an API and SMTP relay for developers to send, track, and analyze individual emails at scale. You can set up custom templates, track open and click rates per message, handle bounce and spam reports, and route emails through dedicated IP addresses. It works as an add-on to Mailchimp accounts.

What Mandrill does

Set up SMTP or API credentials to start sending emailsCreate reusable HTML email templates with merge tagsMonitor delivery, open, and click rates per messageConfigure webhooks for bounce and spam event handlingAssign dedicated IPs for high-volume sendingTag outgoing emails to group and compare analyticsReview full message logs for debugging delivery issuesSend transactional emails via REST API or SMTPTrack opens, clicks, bounces, and spam complaints per individual emailUse drag-and-drop or HTML templates for transactional messagesSet up dedicated IP addresses for improved deliverabilityView full message logs including headers and delivery historySupports webhooks to get real-time event notificationsTag and segment emails to compare performance by type