Ecommerce · Founded by Phoebe Gates

Phia

Build your closet seamlessly, and find the best prices instantly.

Cost

Free

Rating

★ People love it

Time to value

Immediate

You can use Phia to search for clothing items across 40,000+ retail sites and compare prices from both new and secondhand sellers. The app helps you build your wardrobe by finding the best deals on specific items, organizing favorites in collections, and getting price drop alerts. It includes curated style collections, brand discovery features, and works as both a mobile app and browser extension to help you shop smarter across multiple platforms.

What Phia does

Search for clothing items across thousands of storesCompare prices between new and used versionsSet up price drop notifications for specific itemsOrganize favorite items into themed collectionsBrowse curated style guides and trending productsCalculate environmental impact of secondhand purchasesDiscover new brands and retailersTrack typical pricing for specific clothing itemsSearch across 40,000+ retail sites simultaneouslyCompare new and secondhand prices for identical itemsGet alerts when prices drop on saved itemsCreate collections to organize favorite findsBrowse curated style collections and trending itemsWorks as mobile app and browser extensionShows sustainability impact of secondhand purchasesDiscover new brands through editorial content