Simile

Founded by Joon Park in 2025

Simulate human behavior for testing business decisions.

Cost

Demo

Rating

★ People love it

Time to value

Moderate Setup (1-3 hours)

You can use Simile to create AI-driven simulations that predict how customers, employees, or populations will respond to changes before implementing them in real life. The platform uses generative AI agents to model human behavior in various situations, helping you test concepts, understand customer segments, de-risk product launches, and generate insights from hard-to-reach groups. This lets you validate design choices and catch critical feedback before making costly business decisions.

What Simile does

Create behavioral simulations for target customer groupsTest product concepts with AI-generated user feedbackAnalyze customer segment responses to business changesGenerate insights from simulated focus groupsValidate design decisions through behavioral modelingPredict market reactions to new initiativesResearch demographic groups through AI simulationTest messaging strategies across different audiencesCreates AI agents that simulate real human behaviorTests business decisions before real-world implementationReaches hard-to-engage customer groups through simulationGenerates instant insights from behavioral predictionsValidates product concepts with simulated user feedbackSegments customer sentiment with precision and scalePartners with Gallup for nationally representative dataProvides transparent and replicable simulation results