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AthenaHQ - Search Engine Optimization (SEO) Tool

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AthenaHQ

PaidSearch Engine Optimization (SEO)

A platform to help brands be discovered and cited in AI-powered search—ChatGPT, Gemini, Perplexity and others—through Generative Engine Optimization (GEO).

Founded by: Andrew Yan & Alan Yaoin 2025

You can use AthenaHQ when you want to prepare your brand for the shift from traditional search to generative AI search. It monitors how your brand is mentioned across AI engines, tracks prompt volume that matters, identifies content gaps and competitor behavior, then gives you actions to improve your visibility. Great for companies looking to increase leads and share-of-voice in ChatGPT-type results, and those wanting to protect or improve their brand’s perception in the new AI-search wave.

Integrations

Google AnalyticsGeminiPerplexity AIClaude by AnthropicOpenAI

Use Cases

A small brand wants to improve how it shows up when people ask ChatGPT about products like theirs
Marketing team tracking how often their brand gets cited vs competitors in AI-generated content
Content strategists finding gaps where AI search doesn’t adequately know about their brand and creating content to fill those gaps
CMOs wanting monthly reports on AI search visibility and perception changes
SEO professionals preparing for AI search replacing more traditional search traffic
Enterprises ensuring brand reputation and message stay consistent in generative search responses

Standout Features

Prompt Volume tracking (see which prompts for AI search matter most)
AI Search / Generative Engine monitoring across multiple models
Action Center offering recommendations to improve brand performance in AI search
Competitor monitoring & share-of-voice for AI search
Sentiment / quality measurement of brand mentions in AI responses
Multi-tier pricing with seat management, enterprise features

Tasks it helps with

Track brand visibility on generative AI engines (ChatGPT, Gemini, Perplexity, etc.)
Monitor the prompts / queries that lead to brand mentions
Identify content gaps where AI doesn’t know enough about your brand
Compare competitor AI brand presence and performance
Measure sentiment and perception in AI responses
Provide actionable guidance to improve AI search discovery

Who is it for?

Digital Marketing Specialist, SEO Specialist, Content Strategist, Brand Manager, Growth Manager, CMO

Overall Web Sentiment

People love it

Time to value

Moderate Setup (1-3 hours to set up monitoring and dashboards)

Tutorials

Generative Engine Optimization, GEO, AI search visibility, brand mentions, ChatGPT SEO, prompt tracking, competitor analysis
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