Google Analytics

Understand how users interact with your website.

Founded by: Larry Page & Sergey Brinin 2005

You can use Google Analytics for tracking and analyzing user interactions on your website or app. This tool provides insights into customer behaviors, acquisition channels, and conversion paths. Standout features include real-time data tracking and customizable reporting. Practical use cases involve monitoring marketing campaign effectiveness, tracking audience demographics, and understanding content engagement levels. It’s essential for optimizing your digital strategy.