Clay - Sales Enablement Tool

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Clay

Free trial, PaidSales Enablement

Automate lead enrichment and personalized outreach to accelerate sales pipelines.

Founded by: Kareem Aminin 2017

You can use Clay to streamline your sales and marketing processes by automating lead enrichment and crafting personalized outreach campaigns. Clay integrates with over 150 data providers, allowing you to gather comprehensive prospect information, track real-time signals like job changes or news mentions, and automate email sequences. This enables your team to focus on engaging high-potential leads with tailored messaging, ultimately accelerating your sales pipeline and improving conversion rates.

Use Cases

Automating lead enrichment to enhance CRM data quality
Crafting personalized outreach campaigns based on real-time signals
Building dynamic audience segments for targeted marketing
Integrating multiple data sources to streamline prospecting
Automating outbound email sequences to engage leads
Monitoring job changes and news mentions for timely outreach

Standout Features

Integrates with 150+ data providers for comprehensive lead enrichment
Automates personalized email outreach sequences
Tracks real-time signals like job changes and news mentions
Offers AI-driven prospect research and data enrichment
Provides seamless CRM integration for data synchronization
Enables dynamic audience segmentation based on enriched data

Tasks it helps with

Enrich lead data with comprehensive company and contact information
Automate personalized email sequences for lead engagement
Track and respond to real-time signals like job changes
Segment audiences dynamically based on enriched data
Integrate and synchronize data across multiple platforms
Build and execute GTM workflows using natural language

Who is it for?

Sales Manager, Business Development Manager, Lead Generation Specialist, Growth Manager, CRM Specialist, Marketing Automation Specialist, Performance Marketer, Account Executive, Campaign Manager, Customer Experience Manager

Overall Web Sentiment

People love it

Time to value

Quick Setup (< 1 hour)
Clay, lead enrichment, personalized outreach, sales automation, CRM integration, data enrichment, AI-driven prospecting, automated email sequences, sales pipeline acceleration, marketing automation, growth hacking, lead generation, customer data platform, sales intelligence, outbound marketing, sales engagement platform, B2B sales tools, sales prospecting software, sales enablement, sales acceleration
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