Medallia - Customer Feedback and Survey Tool

Medallia

Medallia

Founded by Borge Hald in 2001

Collect and analyze customer and employee feedback to improve experiences

Cost

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You can use Medallia to gather feedback from customers and employees across every touchpoint—surveys, contact center calls, digital interactions, and more. It applies AI to automatically detect themes, find root causes, and summarize large volumes of unstructured text. Frontline workers get AI-generated response suggestions to close feedback loops quickly. Managers and executives see aggregated data trends to make decisions. It also tracks business impact metrics like revenue growth and cost savings tied to experience improvements.

What Medallia does

Collect customer feedback through surveys, calls, and digital channelsAuto-tag and group feedback themes without manual analysisGenerate AI-written responses to close customer feedback loopsSummarize hundreds of open-ended survey responses in secondsIdentify root causes behind low satisfaction scoresBuild dashboards showing experience metrics by region, product, or teamTrigger follow-up actions when a customer gives a low scoreMeasure financial impact of experience improvements over timeAI-generated personalized replies to customer feedback without manual writingAutomatically groups emerging topics in text data without manual taggingAI identifies root causes of negative experiences without needing an analystConverts large volumes of unstructured feedback text into concise summariesCaptures signals from calls, surveys, digital interactions, and social in one placeRole-based dashboards so frontline staff and executives each see relevant dataTracks revenue and cost impact tied directly to experience improvements

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Medallia, experience management, customer experience, employee experience, voice of the customer, text analytics, AI feedback, customer signals, contact center, CX measurement, digital experience, sentiment analysis, real-time feedback, NPS, enterprise feedback