ObservePoint - Data Quality Monitoring Platform Tool

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Automates data quality assurance for digital analytics.

Founded by: John Pestana and Rob Seolasin 2007
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You can use ObservePoint for ensuring the accuracy and compliance of your company's digital analytics and marketing tags. It automates the auditing and monitoring of data across websites and mobile apps, making it easier to identify and fix issues before they impact your data-driven decisions. Standout features include the automated tag auditing and compliance checks, which help you maintain data integrity and enhance user experiences. This tool is particularly useful for businesses that rely heavily on web analytics and data reporting.

Integrations

Adobe Analytics, Tag Manager, Ensighten

Who is it for?

Digital Marketing Specialist, SEO Specialist, Data Analyst, Data Scientist, Content Strategist, Web Developer, Project Manager, Compliance Manager, Business Analyst

Tasks it helps with

Automating data quality checks
Auditing marketing tags
Complying with data policies
Monitoring website and app data

Overall Web Sentiment

People love it

Time to value

Quick Setup (< 1 hour)
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